Cross Country Skiing is widely regarded as one of the most challenging sports to cover on TV. 

In 2005, Double Black Diamond reached out to experts from Finland’s YLE TV to partner in a Host Broadcast bid for coverage of the first World Cups to be held in Canada since 1996.  From there a lasting partnership was forged with DBD serving as Host Broadcaster for FIS Cross Country World Cups in Canada in 2005, 2008, 2009, 2010, 2012, 2016 and 2024.

Our biggest Cross Country undertaking was in 2016 when DBD covered 5 of the 8 legs of the FIS Cross Country Ski Tour Canada, the first ever 'tour format' series of World Cups to be held outside of Europe.  DBD's coverage received accolades from international rights holders for compelling race story telling and beautiful imagery under the production supervision of DBD’s Chris Robinson and YLE Director Tapani Parm.